Traffic Source
A traffic source is an ad network (such as google ads or taboola) where you buys traffic to your website, but it's not limited to ad networks, any third party that you are driving traffic should be added as traffic source in MaxConv, such Tiktok bio, comment links, so you can get insights where does you traffic and sales come from.
Add Traffic Source From Templates
Maxconv have 170+ pre-built traffic source templates.
Traffic sources with "Integration" badge have integrated with their API
To add from template, just click the traffic source name you want to add, you can use the top search box to search through the list by keyword.
Then a creation form will show up with every information filled, check and see if everything is what you need, adjust if necessary, then click the Save button to add it.
Add Custom Traffic Source
To add a custom traffic source, click the first box "+ Custom Traffic Source".
Then a creation will show up, fill necessary fields, then click the Save button to add it.
S2S Postback
The Traffic Source Conversion Postback (aka. S2S Postback) is used to send conversions from MaxConv to traffic source.
If you want to send conversions to traffic source, you need to enable the S2S postback switch first in traffic source setting.
Postback URL
Find your postback url in your traffic source, or contact their support for help, all the macros in postback url should only contain the macros listed under the textarea box.
S2S Postback %
If you want to post only part of conversions to traffic source, you can set "S2S Postback %" in less than 100. For instance - If you only want to send 80% of your conversions to traffic source, put 80 in "S2S Postback %".
Then if you got 100 conversions, only 80 conversions will be posted to traffic source.
You can check the postback status (Including posted or not posted ones) in Postbacks Page
You can also set the S2S Postback % in campaign level by editting campaign settings, MaxConv take the value in campaign level with higher priority over the value in traffic source.
UTM Tracking Parameters
The UTM Tracking Parameters is the most important part of traffic source, it configure MaxConv how to capture and store traffic source data like campaign id, source/zone id...etc.
The UTM Tracking Parameters should be put in fields like "Tracking Macros", "UTM Parameters" or "URL Suffix" when creating campaign in ad network.
Edit Tracking Parameters
To Modify the UTM Tracking Parameters, click Edit Tracking Parameters button, then a Parameter form will show up.
Tracking Parameter Role
The ad campaign is consist of a few important parts, such as adset, ad or keyword. To better organize data across different traffic source, you can set "Role" for appropriate tracking parameter, all roles are optional.
MaxConv support following roles:
Publisher role should be set for parameter that pass publisher, placement, source or zone...etc.
Keyword role should be set for parameter that pass keyword or search term.
Campaign Name role should be set for parameter that pass external campaign name.
Campaign ID role should be set for parameter that pass external campaign id.
Adset Name role should be set for parameter that pass external adset or adgroup name.
Adset ID role should be set for parameter that pass external adset or adgroup id.
Ad Name role should be set for parameter that pass external ad or creative name.
Ad ID role should be set for parameter that pass external ad or creative id.
Medium role should be set for parameter that pass advertise medium like display, search or native...etc.
The most important role is Campaign Name role, it will decide the campaign name in MaxConv, for more details, please check:
I didn't set utm_source parameter, why is it on the my settings?
The utm_source parameter is always set with the value of traffic source name to match the widely used "utm series" parameters, if you don't use other analysis software (e.g. google analytics), you can remove the utm_source parameter when creating campaigns on Ad Network.