Tokens Glossary
The complete list of MaxConv dynamic tracking tokens with description.
| Token | Description |
|---|---|
{mc_click_id} | MaxConv click ID value |
{external_id} | External Click ID, which is assigned by traffic source |
{payout} | Offer payout value |
{payout_currency} | Offer payout currency code |
{payout_usd} | Offer payout value in USD |
{payout:x%} | The payout value modified by a certain percentage, where x is the percentage value, for example - {payout:80%} |
{payout:a-b%} | The payout value modified by a random percentage, where a is the minimum value and b is the maximum value, for example - {payout:60-90%} |
{transaction_id} | Transaction ID passed passed by txid parameter in posback URL |
{traffic_source_id} | Traffic Source ID value |
{traffic_source_name} | Traffic Source Name |
{campaign_id} | Campaign ID value |
{campaign_name} | Campaign name |
{campaign_full_name} | Campaign full name with country and traffic source name |
{lander_id} | Lander ID value |
{lander_name} | Lander name |
{lander_url} | Lander URL |
{offer_id} | Offer ID value |
{offer_name} | Offer Name |
{random:x} | The generated string will consist of uppercase and lowercase letters, as well as numbers. The length of the string will be determined by the value of x, which can range from 1 to 99. For instance, {random:9} will produce a random string such as abcRST123. |
{random_number:x} | Generate a random string of numbers with a length of up to 99. For example, {random_number:6} will produce a random string like 123456. |
{random_string:x} | Generate a random string consisting of lowercase letters and numbers. The length of the string will be determined by the value of x, which can range from 1 to 99. For instance, {random_string:6} will produce a random string such as abc123. |
{device_vendor} | Device vendor |
{device_model} | Device Model |
{browser_name} | Browser Name |
{browser_version} | Browser Version |
{os_name} | Operating system name |
{os_version} | Operating system version |
{ip} | Visitor IP address |
{user_agent} | Visitor user agent |
{country} | Visitor's country code(2-letter) |
{country_name} | Visitor's country name |
{region} | Visitor's Region, or State |
{city} | Visitor's City |
{isp} | Visitor's ISP(Internet service provider) |
{postal_code} | Visitor's Postal Code |
{lang} | Language |
{track_domain} | Domain name of tracking link |
{t1} | Tokens that matched with traffic source from {t1} to {t10} |
{t1:HASH} | Hashed traffic source tokens value, {t1:HASH} to {t10:HASH} |
{ct1} | Campaign tokens from {ct1} to {ct5} |
{ct1:HASH} | Hashed campaign source tokens value, {ct1:HASH} to {ct5:HASH} |
{lp_key} | The calculated key for lander, used for anti-spy |
{conv_event} | The custom conversion event value passed by event parameter in posback URL |
{conv_timestamp} | Converting timestamp, will be the postback timestamp or the visit timestamp, depending on the settings. |
{user_id} | Value passed by user_id parameter in posback URL |
{user_first_name} | Value passed by user_first_name parameter in posback URL |
{user_last_name} | Value passed by user_last_name parameter in posback URL |
{user_email} | Value passed by user_email parameter in posback URL |
{user_phone} | Value passed by user_phone parameter in posback URL |
{user_gender} | Value passed by user_gender parameter in posback URL |
{user_birth} | Value passed by user_birth parameter in posback URL |
{conv_param_1} | Additional postback parameter from {conv_param_1} to {conv_param_5} |