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What is an Event?

An event in MaxConv is each action that our system tracked, it's one of following actions:

  • Visits, also known as sessions, it is recorded when a visitor clicks your ads and arrives to your landing page or offers.

  • Clicks, is outbound clicks that happen on your landing page, which means that visitor clicks a CTA(call to action) button.

  • Conversion, a successful offer sales or valuable desired action that you wish visitors to take.