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What is an Event?

An event in MaxConv is each action that our system tracks. It is one of the following actions:

  • Visits, also known as sessions. A visit is recorded when a visitor clicks your ad and arrives at your landing page or offer.

  • Clicks are outbound clicks that happen on your landing page, which means the visitor clicks a CTA (call to action) button.

  • Conversion, a successful offer sale or valuable desired action that you wish visitors to take.