What is an Event?
An event in MaxConv is each action that our system tracked, it's one of following actions:
Visits, also known as sessions, it is recorded when a visitor clicks your ads and arrives to your landing page or offers.
Views, is page views, if you have a website or multiple-steps sales funnel, when visitor clicks on your ads and arrives to your landing page, a visit recorded, and then if he/she visit some pages, then a view is recorded.
Clicks, is outbound clicks that happen on your landing page, which means that visitor clicks a CTA(call to action) button.
Conversion, a successful offer sales or valuable desired action that you wish visitors to take.