TikTok Ads Integration

MaxConv integrates seamlessly with TikTok Ads, providing the following benefits:

• Send conversions (including custom conversions) to TikTok Ads.
• Synchronize your campaign costs with MaxConv.
• Manage TikTok Ads campaign status within MaxConv.

Part 1. Setting Up Integration

tip

The TikTok Ads integration provides two functions: ad cost synchronization and conversions postback. You can use one or both of these features.

For ad cost synchronization, you need to authorize your TikTok Ads account. If you don't want to authorize the account and only want to send conversions to TikTok Ads, you can set up conversions postback, which requires only a pixel ID and access token.

1. Click on the Integrations menu in the MaxConv dashboard.

2. Click the Add Integration button.

3. In the integration list, click on the TikTok Ads card.

Part 1.I Set Up Ad Cost Synchronization

1. Click the Continue with TikTok button and log in to your account in the pop-up window. Accept the authorization request.

2. After authorization, MaxConv will attempt to connect immediately. Wait until you are redirected to the next step.

3. Choose the accounts you want to integrate. You can also integrate all accounts by enabling the Select All Accounts option.

4. Choose whether you want to synchronize campaign cost data.

5. Click the Save button to create the integration.

Part 1.II Set Up Pixel

To set up the pixel, follow these steps:

1. Click the Add Pixel button.

2. Provide an integration name. This is for your personal reference only.

3. Enter the pixel ID.

4. Generate the access token in the Settings section of the pixel in your TikTok Ads Dashboard, then copy and paste it here.

5. (Optional) If this is a newly created pixel, you can click the Activate Pixel button to send a few events. This allows you to select this pixel as an optimization goal when creating a TikTok Ads campaign.

6. (Optional) Enter the default event name. If you skip providing a name here, you can provide it when generating the postback URL.

7. Click the Save button to create the integration.

Part 2. Setting Up Traffic Source

The next step is to create a traffic source with the integration's postback URL, so MaxConv can send conversion data to TikTok Ads.

1. Find your integration row in the table and click the Generate button to generate the postback URL.

2. Provide all the necessary data. You can hardcode any value or use dynamic tokens. We recommend using the dynamic token {ct1} in the Pixel Name as shown in the screenshot.

   tip

   The {ct1} token is campaign token 1. Use this token in the pixel name so you can send conversions to different pixels for different campaigns.

3. Click the Generate button.

4. Copy the postback URL to a text editor. You'll need this URL in the subsequent steps.

5. Go to the Traffic Source menu in MaxConv and click Create to create a traffic source.

6. Click on the TikTok Ads card in the template list.

7. Enable the Traffic source postback URL option and paste the postback URL you copied in step 4 into the text box.

8. TikTok Ads doesn't support third-party redirects, so select Direct in the Default Ad to Campaign Transition field. All new campaigns with this traffic source will have their Ad to Campaign Transition set to Direct.

9. Adjust other settings as needed, then click the Save button to create the TikTok Ads traffic source.

Part 3. Setting Up MaxConv Campaign

Now you can start creating campaigns in MaxConv and the TikTok Ads platform.

1. Click on the Campaigns menu in the MaxConv dashboard.

2. Click the Create button.

3. Choose the traffic source you created in Part 3.

4. Make sure the Transition from Ads to Campaign is set to Direct.

5. Type the pixel name into the Placeholder for campaign token 1. If you want to send conversions to a different pixel, type a different name here.

   tip

   If you don't provide a value for campaign token 1, MaxConv will use the integration's default pixel.

6. Add your landers and offers in the Destinations section. Set the Transition to Offer field to Direct.

7. Click the Save button to create the campaign.

8. On the Tracking tab, choose your preferred tracking domain.

9. Choose the lander you want to send traffic to.

10. Copy the campaign URL to a text editor. You'll use this URL to set up the campaign in TikTok Ads.

11. Copy the tracking script and paste it into the <head>...</head> section of your lander's HTML.

12. Copy the click URL and paste it into the link of the CTA button on your lander.

Part 4. Setting Up TikTok Ads Campaign

Log in to your TikTok Ads account and create a campaign. Adjust the basic settings, and when creating the ad, paste the Campaign URL you copied from Part 4 into the Website URL field.

Part 5. Match the MaxConv Campaign with TikTok Ads Campaign

To enable cost synchronization, you need to match the MaxConv campaign with a TikTok Ads campaign so MaxConv knows where to pull cost data. To start campaign matching, follow these steps:

1. Click on the Campaigns menu in the MaxConv dashboard.

2. Select the campaign you want to match.

3. Click the Integration Campaign Match Manager button.

4. Choose the integration. MaxConv will attempt to pull a campaign list from that integration. Wait until it loads.

5. Choose all the campaigns you want to match. You can select multiple campaigns at once.

6. Click the Add Match button to save the matching.

Once matched, you will see a platform icon in front of the campaign name in the Campaigns section of the MaxConv dashboard, as shown below:

MaxConv will begin synchronizing cost data within an hour.

Manage Campaign Status in MaxConv

To manage TikTok Ads campaign status within MaxConv:

1. Click the Columns setting at the top right of the table.

2. Enable the Remote Status column, drag it to the top, then click the Apply button.

3. You can now view the TikTok Ads campaign status and start or pause campaigns by clicking the "play" or "pause" icon.

FAQ

Have questions? Check Integration FAQ