Goals

The goal allows you to track the actions you want your visitors to take on your site, such as arriving at a specific web page, clicking a checkout button, signing up for a newsletter, or filling out a lead form.

tip

To track a custom event goal, you need to install the tracking script on your lander.

To track a custom event goal, perform following steps.

step-1

The first step is to get tracking script. Click the Landers menu in MaxConv.
Click the Create button.

step-2

Choose your preferred tracking domain
Copy the tracking script, paste it into <head>...</head> section of your lander's HTML. You can now close the lander creation form.
Use the following script template to record a custom event goal.
```
<script>
    maxconv(function(){
        maxconv("logEvent", "YOUR-CUSTOM-EVENT-VALUE");
    })
</script>
```
The YOUR-CUSTOM-EVENT-VALUE is the event value, you can put any string there, but please remember the string, we will need the same string in subsequent steps. For instance - when you want to track how many visitors have arrived at https://YOUR-DOMAIN.com/quiz-result.html, then you can add the following code into the source code of quiz-result.html.
```
<script>
    maxconv(function(){
        maxconv("logEvent", "quiz-finished");
    })
</script>
```
Now every time the page load, a custom event goal with value quiz-finished will be sent to MaxConv.

step-3

In order to check the goal stats in report, you need to create a Goal, click Measurement >> Goal menu on the top right of MaxConv dashboard.
Click the Create button.

step-4

On the goal creation form, type the goal name, this will be the column name in the report table.
Type the goal event name, this should be the same string in the step 5, for instance - quiz-finished
(Optional) Type the internal notes.
Click the Create button.

step-5

Now you need to enable the goal column in report table, click the Columns button on the top right of table.

step-6

In the column settings, enable the column of goal you just created, and click the Apply button.

Now you can check this goal stats in the report.

FAQ.

1. What is the difference between Goal and Custom Conversion?

The Custom Conversion is designed to track conversions, which are actions that you get paid for generating, for example - approved sales, lead-gen form submissions...etc.

Goal is better for measuring visitor engagement, for example - how many of them take the quiz, or how many of them watch the sales video...etc.

Besides, MaxConv supports up to 20 custom conversions, but can support unlimited number of goals.

Goals

FAQ.​

FAQ.